lulu’s drawer is a Denmark-based brand deeply devoted to the art of pampering, and creates lingerie, sleepwear and fashion essentials to do exactly this. We wish to make every piece of garment you wear a celebration of everyday and a tribute to the individuality of women all over the world. 

Our collections are made to combine beauty and comfort; and committed to simple Scandinavian design we create basic signature silhouettes of luxurious qualities intended to remain in your wardrobe for years.Embracing our innate craving for extraordinary little elements in life, we linger over details in every aspects.. And we’re pretty sure that you will notice.