Our story

lulu’s drawer is a danish brand deeply devoted to the art of pampering and creates lingerie, sleep- and loungewear to do exactly this. Playfullness, comfy and cool are keywords to our styles. We celebrate the individuality of women and strive to create pieces that combine beauty with well-being.
Our collections are based on exclusive natural qualities and founded in styles that can be part of your wardrobe for years.
To us, it is essential that the piece you buy is more than just a piece of clothes. We want to make it an experience and more than you would expect.

That is lulu’s drawer.